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Sibu • Beauty, Wellness & Aesthetic Clinics

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Beauty, Wellness & Aesthetic Clinics
in Sibu

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Low Competition
CPM: RM 3-6

Sibu Market Intelligence

Sibu's beauty market is traditional but evolving. Demand centres on bridal makeup, skincare treatments, and slowly emerging interest in aesthetic procedures.

Target CPL
6-15RM
Booking Show-Up
60-70%
Client LTV (12 months)
2,400-8,000RM
ROAS Benchmark
10-25x

Sibu Strategy Tip

Bridal beauty and event makeup are the primary demand drivers. Build a reputation through wedding portfolios, then cross-sell regular skincare maintenance treatments.

Common Beauty, Wellness & Aesthetic Clinics Challenges in Sibu

01

Instagram followers growing but zero correlation to actual appointment bookings

02

Ad accounts getting flagged or banned due to before/after content policy violations

03

Walk-in traffic declining as consumers shift to Google and Instagram for discovery

04

Package promotions attracting one-time bargain hunters, not repeat clients

05

Difficulty tracking which ad channel drove each appointment

Recommended BudgetRM 2,000 – RM 6,000/month
Expected CPLRM 6 – RM 15
Local CPMRM 3-6

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