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Putrajaya • Beauty, Wellness & Aesthetic Clinics

Meta Ads for
Beauty, Wellness & Aesthetic Clinics
in Putrajaya

Book More Appointments With Ads That Stop the Scroll — specifically optimised for the Putrajaya market.

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Low Competition
CPM: RM 6-10

Putrajaya Market Intelligence

Putrajaya's government servant population — predominantly female — creates steady demand for beauty and grooming services. Income stability enables subscription-based models.

Target CPL
6-15RM
Booking Show-Up
60-70%
Client LTV (12 months)
2,400-8,000RM
ROAS Benchmark
10-25x

Putrajaya Strategy Tip

Target government servant female audiences with monthly beauty maintenance packages. Payday promotions (25th-28th monthly) drive booking spikes — time your ad boosts accordingly.

Common Beauty, Wellness & Aesthetic Clinics Challenges in Putrajaya

01

Instagram followers growing but zero correlation to actual appointment bookings

02

Ad accounts getting flagged or banned due to before/after content policy violations

03

Walk-in traffic declining as consumers shift to Google and Instagram for discovery

04

Package promotions attracting one-time bargain hunters, not repeat clients

05

Difficulty tracking which ad channel drove each appointment

Recommended BudgetRM 2,000 – RM 6,000/month
Expected CPLRM 6 – RM 15
Local CPMRM 6-10

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