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Portfolio — Justin Yee · Malaysia

Campaigns that move numbers.
Not just metrics.

Digital marketing specialist across Meta, Google, TikTok and Shopee. Every case study below is a real account, real budget, real outcome — tracked to ringgit.

Work with me
21%+
CVR Increase
2x+
Minimum ROAS
9%+
CTR Achieved
200M+
Impressions Served
70%
Client Retention
What I Deploy

Services

Marketing Consultation

Strategy-first approach: audit your funnel, identify leaks, and build a channel plan that maps spend to revenue.

  • Full funnel audit
  • Channel prioritisation
  • Budget allocation framework
  • KPI dashboard setup

Digital Paid Ads

Meta, TikTok, Shopee — performance campaigns built to convert, not just reach. Every ringgit tracked.

  • Campaign architecture
  • Creative strategy
  • Audience segmentation
  • Weekly optimisation

Social Media Management

Consistent brand presence across platforms. Content calendars, copywriting, and community management handled.

  • Content calendar
  • Caption copywriting
  • Posting & scheduling
  • Monthly analytics report

Search Engine Marketing

Google Ads built for high-intent buyers. From keyword research to landing page alignment.

  • Keyword research
  • Ad copy & extensions
  • Landing page brief
  • Quality Score optimisation

Visual Production

Scroll-stopping creatives: static ads, video scripts, UGC briefs, and design direction for your team.

  • Ad creative design
  • Video script briefs
  • UGC direction
  • Brand asset management
Proven Track Record

Case Studies

B2B

Building Material Supplier

Budget
RM 2,000/mo
954
WhatsApp Leads
RM 5
Cost Per Lead
29%
Lead → Sale
RM 60k
Revenue Generated

954 qualified WhatsApp leads at RM5 CPL — 29% converted to sales, generating RM60,000 in revenue.

Meta AdsLead GenWhatsApp Funnel
Property

Property Agent

Budget
RM 3,000/mo
7+
Deals Closed
RM 80k
Commission Earned
Meta
Platform
Lead Gen
Model

7+ property deals closed, generating over RM80,000 in agent commission from a single Meta campaign.

Meta AdsPropertyLead Gen
E-commerce

Consumer Product Brand

Budget
RM 8,000/mo
500+
Leads / Month
RM 30
Cost Per Lead
Meta + TikTok
Platform
DTC
Funnel

Scaled to 500+ leads per month at RM30 CPL across Meta and TikTok for a consumer health product.

Meta AdsTikTok AdsConsumerScale
F&B

Restaurant Group

Budget
RM 6,000/mo
RM 6k
Monthly Spend
Meta
Platform
Footfall
Goal
Video + Static
Content

Full-funnel brand awareness and reservation campaigns driving consistent footfall for multi-outlet F&B group.

Meta AdsF&BBrand Awareness
B2B

B2B Services Company

Budget
RM 1,500/mo
8,480
Total Clicks
609
WhatsApp Enquiries
RM 19
Cost Per Enquiry
Google Ads
Platform

609 WhatsApp enquiries at RM19 CPE from Google Ads — high-intent B2B leads at lean budget.

Google AdsB2BSEMWhatsApp
Clients Served

Work Samples

F&B
Hootan Cafe
Social Media + Ads
F&B
Kitchen Village
Paid Ads
F&B
De'massak
Social Media + Ads
F&B
ZUI Bar
Content + Ads
F&B
NI.Kizoku
Social Media
F&B
M5 Coffee
Paid Ads
Skincare
HisX
Meta Ads + Creative
Product
Alugate
Meta + Google Ads
Product
Metabolic GainMax
Performance Ads
Property
Blaze Prop
Lead Gen Campaigns
Background

Who I am

Digital marketing specialist with hands-on experience across the full paid media stack — Meta, Google, TikTok, and Shopee. I work with SMEs and growing brands to turn ad spend into measurable revenue, not just impressions.

Currently running Justin Yee Solutions — managing multi-client portfolios with AI-enhanced workflows for faster creative, smarter bidding, and tighter reporting cycles.

Platforms
Meta · Google · TikTok · Shopee
Specialisation
Performance Ads · Lead Gen · E-commerce
Markets
Malaysia (MY) — MYR campaigns
Engagement
Retainer-based · Strategy + Execution
Open to New Clients

Ready to run ads that actually convert?

Book a free 30-minute strategy call. No deck. No pitch. Just an honest look at your current funnel and where the money is being left on the table.