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Miri • F&B & Retail

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F&B & Retail
in Miri

Drive Foot Traffic and Online Orders With Precision Targeting — specifically optimised for the Miri market.

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Low Competition
CPM: RM 3-6

Miri Market Intelligence

Miri's cosmopolitan workforce supports demand for diverse dining options. The city's remote location means less competition from chain restaurants, benefiting independent operators.

Target CPL
2-8RM
Promo Redemption
15-25%
Customer LTV (12 months)
600-2,400RM
ROAS Benchmark
5-15x

Miri Strategy Tip

International cuisine concepts have less competition in Miri. Japanese, Korean, and Western dining concepts find receptive audiences among the professional expatriate demographic.

Common F&B & Retail Challenges in Miri

01

Boosted posts get thousands of "food looks good!" comments but zero actual reservations

02

Delivery app commissions (30-35%) eating into margins — need direct ordering channels

03

Grand opening buzz dies within 2 weeks, leaving the restaurant half-empty by month 2

04

Seasonal promotions fail to reach the right audience at the right time

05

No way to measure which ad actually drove a diner through the door

Recommended BudgetRM 1,500 – RM 4,000/month
Expected CPLRM 2 – RM 8
Local CPMRM 3-6

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Ready to grow your f&b & retail business in Miri?

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