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Alor Setar • Education & Tuition

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Education & Tuition
in Alor Setar

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Low Competition
CPM: RM 4-8

Alor Setar Market Intelligence

Alor Setar's education market is driven by preparation for scholarship programmes and boarding school entrance exams (SBP). Government servant families invest consistently in tuition.

Target CPL
5-12RM
Trial-to-Enrol
40-55%
Student LTV (12 months)
3,600-7,200RM
ROAS Benchmark
15-30x

Alor Setar Strategy Tip

SBP (Sekolah Berasrama Penuh) entrance exam preparation is a high-converting angle in Kedah. Position as the specialist in boarding school preparation content.

Common Education & Tuition Challenges in Alor Setar

01

Parents compare 5-10 tuition centres before deciding — your ad is just one of many

02

High cost per trial registration with low show-up rates (under 50%)

03

Seasonal enrolment windows mean 70% of your annual revenue comes from 3 months

04

Difficulty differentiating from the hundreds of tuition centres on every street corner

05

Word-of-mouth referrals are drying up as parents shift research online

Recommended BudgetRM 1,500 – RM 4,000/month
Expected CPLRM 5 – RM 12
Local CPMRM 4-8

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