The era of polished, TV-commercial style ads on Meta is over. In our latest agency-wide audit of RM2M in ad spend, "User Generated Content" (UGC) style creative outperformed studio production by 300% in ROAS.
Psychology of the Feed
Users visit Instagram and TikTok to be entertained, not sold to. A highly polished ad screams "I want your money." A raw, authentic video shot on an iPhone screams "Here is a cool thing I found."
The Native Ad Framework
- Format: 9:16 Vertical Video always.
- Pacing: Cut every 2-3 seconds.
- Audio: Trending sounds or direct-to-camera voiceover.
- Text: Native platform fonts, not designer overlays.