We have all been stalked by that one pair of shoes for months. That is bad retargeting. It burns brand equity and wastes budget. Good retargeting is helpful, not harassing.
The "Sequence" Method
Instead of showing the same "Buy Now" ad for 30 days, use a sequence:
- Day 1-3: Social Proof (Testimonials)
- Day 4-7: Objection Handling (FAQ/Guarantee)
- Day 8-14: Logic/FOMO (The "Reason Why" offer)
This moves the prospect down the funnel psychologically, rather than just bludgeoning them with a sale message.